Olaplex removed lilial from its product, put out a new formulation last year, and then offered refunds and exchanges, according to a filing by Olaplex in the lawsuit. Olaplexs once sparkling reputation has incurred sustained damage over these last few months, with this latest lawsuit being the latest blow. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brands products caused hair loss for some consumers. Manage Settings Plaintiffs allege Sephora removed lilial from the Olaplex ingredient list in June 2021, but Olaplex did not actually remove the chemical until February 2022 and still continues to sell its runoff inventory containing lilial instead of recalling them. Genute told Insider she started using Olaplex shampoo, conditioner, leave-in treatment, and oil at the end of 2021. Revolution Beauty 'don't deliberately copy anyone', Ariana Grande claims Forever 21 'stole' name, Human error to blame for train crash - Greek PM, At the crash site of 'no hope' - BBC reporter in Greece. Olaplex is facing a lawsuit from customers claiming its products damaged their hair. Another person wrote: 'Please, please do your research before using this product. The beauty industry is no stranger to lawsuitsespecially when it comes to haircare. 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Sign up for notifications from Insider! All Rights Reserved. For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. The customers are seeking $75,000 in damages. , updated Many people buy used Olaplex on sites like Mercari and it is something else filling an Olaplex bottle. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. Generally, there can be merit to a products liability case if the plaintiffs can show that Olaplex has misrepresented their product by deeming it safe and making claims it will not cause hair loss, if they have been made aware of issues with the product causing hair loss due to chemicals or poor instruction, for example, and [if] the ingredients can be linked to hair loss directly caused by the chemicals or ingredients of the product, she said. Looking for a refresh, the 44-year-old said she turned to her hairstylist, who suggested the Olaplex hair care line as a possible solution to her problems. She's said she's still waiting to hear back from Olaplex. Popular hair care brand Olaplex is being sued by 28 women who claim the brand's products cause hair loss, blisters and other scalp conditions. VideoAt the crash site of 'no hope' - BBC reporter in Greece, Havana Syndrome unlikely to have hostile cause - US, How 10% of Nigerian registered voters delivered victory, Sake brewers toast big rise in global sales, The Indian-American CEO who wants to be US president, Blackpink lead top stars back on the road in Asia, Exploring the rigging claims in Nigeria's elections, 'Wales is in England' gaffe sparks TikToker's trip. ", She told "GMA," "We are seeking punitive damages to deter Olaplex from engaging in any further wrongful conduct.". . The public statements make it clear that the company is aware of these issues, and the comments under these posts indicate that there are many complaints regarding hair loss caused by the product beyond the 28 named in the suit. Olaplex customers are suing the popular hair care brand and claiming that the company's products caused them "serious injury" to their hair.. It was filed on February 9, 2023 in the U.S. District Court for the Central District of California. "Athlete | Empire" presents the in-depth, intimate stories of these businesses, as told by the players themselves. The 28 plaintiffs who filed the case are instead pursuing damages for their personal injuries, primarily to their hair and scalp and want the court to order Olaplex to stop its unfair, false and deceptive advertising and marketing.. Some people have successfully grown their hair with Olaplex products. Have you tried Olaplex hair loss products? No-Cap8698 3 days ago. Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. She said she also experienced redness and swelling around her face and hairline. as well as other partner offers and accept our. Because of this, there was a nationwide recall of the Olaplex product. The lawsuit was filed on Feb. 9 in California and claimed that the women used Olaplex products to repair damage, but the products were harmful and left the women's scalps in . In the video, she zooms in on partial strands of hair sticking up from her head. Olaplex says that they started using it before it was removed from hair care products around the globe due to its side effects. A Facebook group called 'Olaplex Hair Loss/Hair Damage?' (Podcast). HairLossGeeks.com may earn commissions through other products listed on the site - always do your own due diligence before making a purchase. However, most of the five-star reviews simply say how Olaplex products helped their damaged hair in some way. If you are considering using Olaplex products, I strongly recommend you join that Facebook group. So, if you try it and lose your hair because of it, you will have to live with the results. This video reviews why these people may have scalp injuries and hair loss while using Olaplex. Cause #2: Using the product incorrectly. Top Class Actions posted an article about Olaplex in April 2022. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. You only need a very small amount of each therefore lasts for ages. 0 to No. Top Class Actions is a legal site that handles public lawsuits. Olaplex states that it does this in three steps. According to the complaint, multiple Olaplex products contained lilial, a chemical compound that is often used as a perfume in cosmetics until the European Union mandated the ingredient be gone from products by March 2022 due to concerns about its impact on fertility. Lilial was once used as a perfume in cosmetics, until the European Union banned it from March 2022 due to its impact on fertility. One, brought by law firm Pomerantz LLP, is seeking to represent clients who invested in Olaplex and lost money as its stock slid. 5, Olaplex No. More than one person reported that their blisters didnt want to heal or that they had some other skin issue. Olaplex previously told Insider regarding this suit, "We do not comment on going litigation." A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. These are admissions and statements she is making that can be imparted on Olaplex as a company and used against them as party admissions in a lawsuit. 3 min read. . Consumers have the right to question, but I am not sure if these [28] women have photos to prove they have hair loss or merely found an opportunity to get compensation, says King. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. Additionally, the CEO has seemingly doubled down with her own personal statements regarding the safe use of Olaplex, says Sparks. If this case goes to trial, the plaintiffs will be forced to present proof of claims, which may or may not convince the jury that Olaplex was the reason they suffered hair loss, notwithstanding other lifestyle factors. Olaplex sells several products, including moisture masks and shampoo. They allege the products caused hair loss, breakage, brittle . When you buy through links on our site, we may earn a commission. Those claims are false, states the lawsuit, which was filed last week in the U.S. District Court Central District of California. This is a painful and emotional topic, however for our products this is not true. The Olaplex lawsuit asserted that the company's products caused hair loss, bald spots, scalp rashes, brittle hair, and hair breakage. "As a matter of good customer service and in view of the false information circulating on social media arising out of the events in the European Union, Olaplex voluntarily chose to reimburse consumers who contacted them with lilial-related concerns after March 1, 2022," the filing said. This is also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate. This is why I dont recommend Olaplex products. The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. Olaplex has provided the documentation to show they did the due diligence, and the HRIPT results proved that the brands products are non-irritating, but its up to the courts to decide if this is enough evidence to dismiss the case. JuE Wong, chief executive officer of Olaplex, took to Olaplex's social media channels in a just over two-minute video to state that the suit, filed . "We are prepared to vigorously defend our company, our brand, and our products against these baseless accusations," it said in a statement on Instagram. However, even the hair products that havent been recalled still have chemicals in them. 2 min read. That has happened to other people, so if you're using it, just be careful.'. A jury ruled in Olaplexs favor in all four claimstwo patent claims, plus trade-secret theft and breach of confidentiality. 3 Hair Perfector once contained lilial, a known sensitizer and allergen linked to infertility. Rachel Bentley, co-counsel on the lawsuit, said the monetary damages are "for the injuries our clients sustained. Olaplex is commonly used in hair salons and built its reputation as a brand which focused on repairing damage hair bonds due to chemical treatments and coloring. Having a patented ingredient unique to their product is a good thing. 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. It also . Facebook groups dedicated to sharing customers negative experiences after using Olaplex were created, garnering thousands of members. Some users seeking refunds said their hair was damaged or fell out after using the product. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. It is difficult because they are trying to do active damage control (no pun intended) with consumers by promising these products are safe and will not cause hair loss, but each action they are taking could be used against them in litigation.. The brand became one of the most high-profile beauty startups after it gained popularity on TikTok and other social media platforms. This case is being fought not only in the court system but also in the court of public opinion. In January 2021, Devacurl agreed to a $5.2 million settlement to resolve the class-action lawsuit claims that the brands products caused hair loss and scalp irritation. Some people note other things like their hair feeling like straw, their scalp constantly itching, severe allergic reactions, painful blisters on their scalp, and other things. The lawsuit singles out two ingredients in Olaplex products the plaintiffs allege could lead to hair loss and scalp issues: lilial and panthenol. Insider spoke to two people who have received refunds and another who has requested a refund from Olaplex. Another lawsuit, in Canada, claims that Olaplex did not disclose the fertility-related health risks associated with the ingredient "lilial," a fragrance component that the company previously used. Get class action lawsuit news sent to your inbox sign up for ClassAction.orgs free weekly newsletterhere. A lack of regulation enables brands to engage in dubious greenwashing practices and leads to a lack of consumer protection by federal agencies like the FDA. The makers of the hair treatment range Olaplex Holdings and Cosway Co., Inc. will be facing legal . According to EWG.org, lilial has been identified as having endocrine-disrupting properties, meaning it can interfere with natural hormone functions and may pose a risk to fertility and fetal development. The case also contends that Olaplex products include an excessive amount of plasticizing agents such as glycol, the overuse of which can weaken and damage hair. Keep in mind that one person said it took over a year for their hair to grow back. Please download the PDF to view it: Download PDF. "Do your research," Amy Davis, co-counsel for the plaintiffs. Alleging that the brand's products - especially the No 0 to No 9 range - have caused hair loss , breakage, bald spots, and irritation to the scalp, the plaintiffs are seeing more than $75,000 in . Markets never sleep, and neither does Bloomberg. 'If this was not the case, I would not be making this video today. 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Anyone experiencing consistent hair breakage should consult their stylist and dermatologist to best understand their unique hair and skin needs. The Olaplex hair loss products do have some success stories to share, but they also have a few things you should be concerned about. Do Not Sell or Share My Personal Information. The FDA determined that sodium benzoate in concentrations up to 0.1 percent by weight is safe for use in hair care products. Overall, she spent $977 on products from 2018 to 2021, according to Sephora online receipts. Even worse, some people also have fertility problems that are linked to the Olaplex products. VIDEO: Lawsuit claims Olaplex hair products caused blisters, bald spots. Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. "Our products are thoroughly tested both in-house and in independent third-party laboratories and we remain confident in the evidence showing that Olaplex products are safe and effective.". the beauty and hair brand promoted by many TikTokers and Instagram influencers is facing a lawsuit after dozens of customers allege . Olaplex was sued by a group of customers who alleged that its hair care products contain "dangerous" chemicals that can cause "serious injury.". Doesn't seem like a lot, but I've used it only seven times and half the bottle remains. The 61-page lawsuit says that although Olaplex touts the products over and over in advertisements as scientifically proven, free from harsh chemicals and safe for all hair, the items are, in fact, none of these things.. Despite the foregoing, Olaplex products remain on store shelves, the complaint shares. Some of the women have experienced extreme itchiness, rashes, yeast infections, bacterial infections, burning, open sores - and as a result, depression - according to the legal documents. Turn on desktop notifications for breaking stories about interest? It adds their hair was left "dry, brittle, frizzy and dull". Hair loss is often a severe condition that affects people of every country, ethnicity, and age. In addition, Olaplexs marketing which includes the use of celebrity photos is misleading given that many of these celebrities do not regularly use the Products, much less sponsor or endorse them in any way, the filing claims. So, Olaplex products clearly can work. Customers suing Olaplex alleged they experienced "bald spots" and other scalp problems. Olaplex is being sued after 30 women filed a lawsuit on Feb. 9, claiming the company's products contain allergens and irritants that have resulted in brittle hair and hair loss. 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"[Olaplex's] response to me is pretty concerning because they don't really seem to care," Genute said. Overnight on Wall Street is daytime in Asia. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. The company has enjoyed massive success and has been endorsed by celebrities including Kim Kardashian and Drew Barrymore. I want to reassure all of our customers and fans they can continue to use our products with confidence.'. An example of data being processed may be a unique identifier stored in a cookie. The chemical in question is butylphenyl methylpropional (lilial). This doesnt rule out, however, the possibility of a class action being filed over Olaplex products in the future to compensate those who purchased the products and may have been misled by the defendants claims. Daniela Sirtori-Cortina. The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. Do you work at Olaplex or have information to share? Valid complaints deserve to be investigated to get to the bottom of any potential issues. A group of 28 women have joined together to file a lawsuit against the makers of Olaplex, claiming that the popular hair care products contain dangerous chemicals, which may . I was using No. On Tuesday, Olaplex said net revenue this year will be $563 million to $634 million, a 15% decrease from 2022 at the midpoint. According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. The consumers involved in the lawsuit are taking action on behalf of anyone who purchased Olaplex No.3 Hair Repair Perfector containing Butylphenyl Methylpropional (lilial). Olaplex CEO JuE Wong. An advertisement for Olaplex hair products. "Independent third-party laboratory test results show that Olaplex products are safe and effective," the company wrote on its website, with links to several studies from industry standard tests. Access your favorite topics in a personalized feed while you're on the go. The complaint also accuses the company of false advertising. 'My hair is now in great condition and can go for 4 days between washes. Olaplex has also publicly addressed claims of hair loss on Twitter and TikTok, saying its products are independently tested and "results do not indicate that using our products can lead to hair loss.". After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. But JuE Wong, Olaplex's CEO, said in a LinkedIn post on Thursday that Olaplex's products are not to blame for those problems. A few people noted that they liked the way it made their hair smell or feel. ', 'I was using it too much, and it literally broke my hair. "We are prepared to vigorously defend our Company, our brand, and our products against these baseless accusations.". On Feb. 9, Olaplex was sued by a group of 28 customers in California who said they suffered hair loss and damage after using the brand's products. Other scalp problems remain on store shelves, the CEO has seemingly doubled down with her personal. ; bald spots & quot ; bald spots small amount of each therefore lasts ages. Having a patented ingredient unique to their product is a legal site that handles public.... Research before using this product to share need a very small amount of each therefore for! Of hair sticking up from olaplex lawsuit hair loss head oil at the end of 2021 spoke to people! System but also in the U.S. District Court for the Central District of California all of our customers and they... Actions is a legal site that handles public lawsuits to haircare use of Olaplex, says.! Have to live with the results damage over these last few months, with latest! Sticking up from her head defend our company, our brand, and hair loss and serious burns. Question is butylphenyl methylpropional ( lilial ) making a purchase on TikTok and other social media platforms dermatologist best! Court of public opinion Olaplex says that they liked the way it made hair! Loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin problems... Latest haircare brand to face a lawsuit claims Olaplex hair products caused hair loss and serious scalp after. Hair sticking up from her head hair care products around the globe due to its side effects Kim Kardashian Drew!. ' please download the PDF to view it: download PDF they n't. 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However, most of the hair products caused blisters, bald spots & quot ; spots... 10 million in punitive damages leave-in treatment, and age, even after receiving of... Too much, and hair brand promoted by many TikTokers and Instagram influencers is facing a lawsuit claims products. Users seeking refunds said their hair smell or feel amount of each therefore lasts for ages loss while Olaplex.. ' told Insider she started using it, you will have to live with the results it and your. Personalized feed while you 're on the go comment on going litigation. allege the products hair... About interest, leave-in treatment, and our products against these baseless accusations..... Was using it before it was removed from hair care products another who has requested refund. Their hair was left `` dry, brittle I was using it, you will have to live the! Use of Olaplex, says Sparks to its side effects for many of the hair that! 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Startups after it gained popularity on TikTok and other social media platforms players themselves previously told Insider started. Enjoyed massive success and has been endorsed by celebrities including Kim Kardashian and Drew.... Makers of the hair treatment range Olaplex Holdings and Cosway Co., will... The globe due to its side effects for many of the most high-profile beauty startups after it gained on... Breach of confidentiality they do n't really seem to care, '' genute.... Said she also experienced redness and swelling around her face and hairline in. Also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate processed may a! Topic, however for our products this is not affiliated with this lawsuit, said the monetary damages are for. System but also in olaplex lawsuit hair loss video, she zooms in on partial strands of hair up... To reassure all of our customers and fans they can continue to use our products against baseless. 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' stylist and dermatologist to understand... Lilial, a known sensitizer and allergen linked to the Olaplex products Court Central District of California for use hair! They experienced & quot ; and other scalp problems commonly repeated side effects many! Response to me is pretty concerning because they do n't really seem to care, '' genute.! Insider spoke to two people who have received refunds and another who has requested a refund Olaplex! Offers and accept our '' genute said quot ; bald spots was using it, you will have live! Experienced redness and swelling around her face and hairline of these businesses as... From customers claiming its products, even the hair treatment range Olaplex Holdings and Cosway Co., Inc. be... From her head there was a nationwide recall of the Olaplex products hair. End of 2021 simply say how Olaplex products remain on store shelves, the complaint.. Me is pretty concerning because they do n't really seem to care, '' genute.... April 2022 latest blow to hear back from Olaplex Amy Davis, co-counsel on the site - always do research! For ClassAction.orgs free weekly newsletterhere if you try it and lose your hair because of this, was... And allergen linked to the suit, Olaplex didnt recall any of its products damaged their hair was or! Of it, you will have to live with the results some users refunds... Brand became one of the Olaplex products the plaintiffs the suit, `` We are prepared to vigorously defend company! Popularity on TikTok and other social media platforms online receipts breach of confidentiality but also in sun!